Friday, July 20, 2007

Harry Potter and the Deathly Hallows sales boycott

It seems like four major bookstore chains in Malaysia will refuse to sell Harry Potter and the Deathly Hallows tomorrow. They having this boycott to protest against a few Malaysian hypermarkets which are planning to sell at a special promotion price which is way cheaper than the selling price at the bookstores.
The recommended retail price of the book is RM109.90. Most bookstores are giving on average of 10-20% discounts for pre-orders and their members. The hypermarkets are planning to sell at RM69.90 which are more than 35% cheaper than the recommended retail price.
Even without this boycott, I think most Harry Potter fans will be getting their copies of the book from hypermarkets.
I wonder what will happen to those who pre-order the book now that the bookstores are refusing to sell. Or will the publisher disallow the hypermarkets to sell below the recommended retail price? All I want tomorrow is to be able to get my copy of the book at RM69.90, no matter who is selling it.

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